Cardiff City Council

‘Taming the dragon – Rebranding Cardiff City Council.'

Cardiff City Council wanted to use the Dragon in their brand identity as one of their benchmarks was ‘Welsh’– the dragon being the symbol of Wales, yet another benchmark was ‘human’, so the dragon was drawn in a way that conveyed the human touch by using calligraphy. 

The full story of this visual brand identity is given when you click on there symbol on the home page Taming the dragon – Rebranding Cardiff City Council.