fch (Friendship Housing Group)

The merger of Friendship Housing Group and Charnwood Housing and Care presented an opportunity to take a fresh look at how the two housing associations were presenting themselves, and how they wished to be perceived. A friendly and caring image was a pre-requisite. And a name change to fch and fcc needed to be taken on board. The resultant device - lower case letters surmounted by the people symbol - conveyed the desired connotations.